MUH-TAY-ZIK | HOF-FER is the highly awarded San Francisco-based, full-service advertising agency behind some of the industry’s most talked-about creative work for clients like Netflix, HP, Amazon, Google, New Amsterdam, Zoosk, YLiving, and Golden State Warriors. We don’t usually speak so highly of ourselves, but you know… SEO is killing subtlety. When we’re just being natural, we would say we help brands

inventively connect with people, no matter what the means: TV, social, identity, strategy, technology, creative, media, digital, or any manner of sustainable brand goodness. First named “Agency to Watch” by Advertising Age, they more recently named us “Agency of the Year” for agencies under 150 people.

• 1 First, do no harm.
• 2 If everyone gets out of the box, get back in.
• 3 Make the world 0.000001 percent more beautiful with everything you do.
• 4 Weird works when you do it right.
• 5 Great creative and great strategy are inseparable. We have a distrust of companies that believe you can have one without the other. Weak creative is bad strategy. Weak strategy is bad creative. Sorry for ranting.

• 6 You have a brand, like it or not. Even if it’s the nondescript guy in the corner.
• 7 Brands can change very quickly. Incrementalism is for fraidy-cats.
• 8 It’s a visual culture. It really is. :-)
• 9 All those great decisions you make along the way are felt by people who don’t notice them. That’s OK.
• 10 We believe in the clarity provided by the Oxford comma.