Audi Creates 130 MPH Reddit AMA with Elizabeth Banks & Adam Scott


Audi will collaborate with Reddit for first live-streamed video AMA (Ask Me Anything) series, “Think Faster.”

“Think Faster” will feature live AMA interviews with actors Adam Scott and Elizabeth Banks, with host Selema “Sal” Masekela.

The collaboration is part of Audi’s new Audi Sport performance models and marks the first time a Reddit AMA series will be hosted from a brand user profile.

Adam and Elizabeth will answer questions on the spot – collected from their Reddit AMA posts – via YouTube live stream, which will broadcast live from Audi’s Reddit profile page.

“Think Faster” kicks off tomorrow at 11 am PDT with Adam Scott and then 2 pm PDT with Elizabeth Banks.

MUH-TAY-ZIK | HOF-FER created “Think Faster” in partnership with Reddit. Production partners include PrettyBird & Directors Four Clops; Eli Stonberg and Jeff Greco.

Check out Creativity’s coverage here.

 

Update September 28, 2017:

See the final videos and read press coverage from Adweek, USA Today’s For The Win and The Drive.