M/H Ad Week New York 2017

 

If you’re in New York City for Advertising Week, John Matejczyk will be speaking at the Popcorn & A Movie: Snackable Entertainment session on Wednesday, September 27 at 9:45 am. With attention spans thinning with each day, hear from advertising and entertainment leaders on the power of short-form, captivating digital & video content.

More info on Popcorn & A Movie here.

 

John will also join Kash SreeExecutive Creative Director of Gyro, and Joe Sciarrotta, Chief Creative Officer, Managing Director of Ogilvy & Mather for a presentation of Creative Shorts. 

Read more on the Creative Shorts session here.


M/H Sounds: August 2017

 

1 – KanyeWe all self-conscious. I’m just the first to admit it.” – Kanye

2 – Drake “I know they say the first love is the sweetest, but that first cut is the deepest.”- Drake, but also Cheryl Crow

3 – Kendrick Lamar “It’s a great, great experience to finally get the reception that you know you rightfully deserve.” – Kendrick

4 – Chance the Rapper Kanye’s favorite rapper is our 4th favorite rapper.

5 – The Rolling Stones Hey you. Get off my cloud.


This Campaign for a Key-Copying Machine Could Come Straight From Silicon Valley

KeyMe Has Installed Kiosks All Over New York

At first glance you wouldn’t think there was much comparison between the boring task of getting your keys copied and the latest tech annoucement from Silicon Valley. But the introductory campaign for key-copying startup Key Me spoofs Apple-style language to get across the message that the brand is disrupting the industry in a way that could change your life.

Check out the ad and read more on Creativity


Adweek Announces the 23 Best Media Plans of 2017

 

Adweek announced the 2017 Media Plan of the Year winners this AM.

The victorious few succeeded at the increasingly difficult assignment of breaking through the clutter and getting recognized by consumers. They were able to take  “media planning innovation to new heights in 2017, proving that creative thinking and bold strategies are still able to cut through the clutter.”

All the winners share the trait of strong partnership across capabilities by taking a unique concept or insight and distributing it in an innovative way.

The Best of Show, Best Use of Social and Best Use of Data went to Mars Chocolates for their “Hungerithm” campaign, which used social sentiment to influence the price of Snickers.

Thank you to Adweek for inviting me to be a judge for this year’s awards.


Facebook’s Relentless Dominance Continues

by Melissa Santiago

Facebook’s platform dominance continues and their march continues to be relentless on smaller, upstart apps.

New apps and ways to connect to people online continue to emerge, but these new platforms don’t last long. The next app in Facebook’s path: Houseparty, a popular group video chat app with over 20 million users.

Facebook is rumored to launch a new group chat feature, Bonfire, considering that and Facebook’s new mantra to “Give people the power to build community and bring the world closer together”, it seems like Houseparty might need to brace itself.

Houseparty’s CEO remains positive that they won’t go up in flames, but Snapchat’s decline in the face of a Facebook clone is enough to worry anyone.


Media Partner of the Week: Volta

 

by Michaela Fletcher

Volta Charging is the largest network of free electric car charging stations in the U.S. The charging stations offer high impact, visual sponsorship opportunities in high-traffic areas in such as shopping malls, Whole Foods, and local grocers.

There are over 300 locations, each with two charging stations and plans to expand to over 800 locations by the end of 2018.

Volta is currently in Los Angeles, San Francisco, Chicago, Hawaii, Austin, Phoenix, Seattle, Sacramento, and Portland and has plans to expand to Denver, Dallas, Miami, Boston, New York City, and Washington D.C.

 


Former White House Chief Calligrapher Visits MUH-TAY-ZIK | HOF-FER

We’re excited to host former White House Chief Calligrapher, Rick Paulus, for a Brown Bag all about calligraphy this Thursday, September 14, at 4 pm.

Rick served as chief calligrapher of The White House during the administrations of Bill Clinton and George W. Bush.

If you’re in the neighborhood of 220 Sansome, come on by! The presentation starts at 4 pm. Drinks will be served.

Special thanks to M/H’s chief calligrapher, Edward de Leon, for making the introduction.

 


Facebook Reveals 2016 Election Russian Interference Via Ad Buying

Facebook published new evidence as it relates to Russia’s involvement in the 2016 election.

In a post published by Alex Stamos, Facebook’s Chief Security Officer said, “In reviewing the ad buys, we have found approximately $100,000 in ad spending from June of 2015 to May of 2017 — associated with roughly 3,000 ads — that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia.”

Stamos goes on to say the efforts did not focus on a particular candidate but rather on topics like LGBT matters, race issues, immigration and gun rights.

While the dollar amounts are small, the impact may have been significant.

Outlets like The Verge are saying we can’t trust the Facebook story to assess the true impact due to “Facebook’s inconsistent statements, its history of errors in reporting on its own ad platform, and its reluctance to share relevant data about Russian hacking have added to its credibility gap.”

See the full NYTimes piece here and the Vox follow-up piece here.



Instagram Stories Soon Available On Desktop

by Melissa Santiago

Instagram has started to roll out the ability to view Stories on desktop & mobile browsers. However, due to a slow rollout, the feature will not be available to all users immediately.

Until now, Instagram Stories have only been viewable within the mobile app. This update will bring stories to users outside of the US—and many access Instagram via mobile web or desktop and not through Instagram’s app.

TechCrunch says one in five Instagram Stories posted by a business received a Direct Message reply. Organic engagement and reach on Stories remain high for brands and this feature can potentially increase those numbers.