News Orgs Join To Collectively Negotiate with Google & Facebook

 

News organizations like The Wall Street Journal, New York Times and Washington Post are teaming up to collectively bargain against Google & Facebook.

The News Media Alliance, a U.S. newspaper trade body, is asking for a limited antitrust exemption from Congress for newspapers to be able to band together to negotiate collectively and attempt to alter the pair’s dominance of the digital advertising industry, the New York Times reports.

Google & Facebook are gaining increasing control over news distribution.

Newspapers that once controlled their relationship with their readers/customers, now have to rely on these big online platforms to get their articles in front of people.

Mark Thompson, the chief executive of The New York Times Company, said: “the temperature is rising in terms of concern and in some cases anger, about what seems like a very asymmetric, disadvantageous relationship between the publishers and the very big digital platforms.”

See the full New York Times article here.


MH Sounds: June 2017

 

1 – Run The Jewels Also known by the initialism RTJ, is an American hip-hop supergroup formed in 2013 by rapper/producer El-P and rapper Killer Mike

2 – Kendrick Lamar “It’s a great, great experience to finally get the reception that you know you rightfully deserve.” – Kendrick

3 – Drake You’ll always be our Champagne Papi.

4 – Radiohead Maybe they’ll name a new album, “Okay, Google.”

5 – Father John Misty Fun fact: Josh Tillman (Fr. Misty’s real name) was the original drummer for Christian metal band, Demon Hunter.


Snap Map: Innovative or Creepy?

 

Snap launched a location sharing feature last week in an effort to get people to meet up face to face instead of watching each other’s lives via phone screen.

To see the new feature, open Snap camera and pinch the screen. There you’ll see your friends who have opted in along with a heat map of any hotbed locations for snap activity. You can choose to show your location to no one (Ghost Mode), friends, or just select friends.

This is loosely related to Instagram Stories’ recent feature, adding stories to locations. If you tap on the location in an Instagram post, you can see user-posted stories from the location in the last 24 hours.

Snap needs to find innovative ways to keep users. Instagram’s Stories is less than a year old and is rapidly outpacing Snap with daily user numbers.


Facebook Pursuing Scripted TV Programming

Facebook is reportedly in talks with Hollywood studios and talent agencies about producing TV-quality shows and original programming. Sources say the new programming could launch late summer.

In meetings with major talent agencies including Creative Artists Agency, United Talent Agency, William Morris Endeavor and ICM Partners, Facebook has indicated it is willing to commit to production budgets as high as $3 million per episode, putting them in the same production class as high-end cable-TV shows.

Facebook is also pursuing lower budget episodic content with a mission of trying to own as much of the content as possible. This is part of Facebook’s ongoing effort to target the billions spent on television every year.

Vice President of Media Partnerships Nick Grudin said, “We’re supporting a small group of partners and creators as they experiment with the kinds of shows you can build a community around—from sports to comedy to reality to gaming. We’re focused on episodic shows and helping all our partners understand what works across different verticals and topics.”

Facebook is a little late to this crowded game. However, all it takes is one big show to shoot to the top. Last year there were more than 455 scripted shows on TV.


AMC Launches Commercial-Free Upgrade via Comcast

 

As broadcast ratings for episodic TV fall, AMC is experimenting with a new upgrade for Comcast subscribers called AMC Premiere.

For $4.99-a-month, viewers will be about to watch AMC shows like “The Walking Dead” or “Better Call Saul” without any commercial interruption.

AMC Premiere will have other features to attract subscribers, including bonus scenes and interviews with casts and writers. It will not, however, have past seasons of many of AMC’s shows.

AMC’s president, Charlie Collier, thinks the new service will attract fans of the network’s biggest shows.

“This is not a stand-alone service,” he said, referring to the ever-growing range of products like HBO Now or its counterpart from Showtime. “This is an option, a choice or an upgrade to fans who love the product.”

Going through Comcast is a way for AMC to fight against cord-cutting and encourage cable subscribers to not defect to an ad-free online video service.

AMC parent company AMC Networks Inc. saw its revenue fall 6.2% in Q1 2017.


Apple iPhone Turns 10 Years Old

 

The first iPhones were sold on June 29th, 2007 – 10 years ago today.

While the iPhone was not the first smartphone, the release sparked a mobile revolution. Things have never quite been the same.

One of the biggest changes has been in the way people consume media and data by putting what is basically a computer in everyone’s pocket. At the beginning of 2010, voice and data traffic consumption were about the same. Seven years later, data is consumed at a rate 4500% higher than voice.

The smartphone proliferation has significantly changed the way we document memories. There will be about 1.2 trillion photos taken in 2017. 85% of those photos will be taken via smartphones. Amazing when you consider just 10 years ago most all photos were taken with cameras.

The iPhone also helped Apple become one of the richest companies in the world. Apple’s 2007 profit was $1.7 billion. The company’s 2017 profit was $45.6 billion.

One of the most interesting facts: chewing gum sales have plummeted since 2007. Why? We’re all looking at our phones instead of grabbing for gum as an impulse purchase.

Watch Steve Jobs announce the first iPhone in this video from MacWorld from January 2007.

More interesting iPhone stats from Recode here.


Previously Owned By A Gay Man: The Musical

 

 

 

We had the opportunity to partner with PreviouslyOwnedByAGayMan.com to create a promo video that is just as outrageously flamboyant as the company’s name.

Following a request for a simple FAQ page, we decided to address frequently asked questions and describe the buying and selling process “in a much more fabulous way.” According to writer Martine Glickfeld, “we knew a musical was the way to go.”

PreviouslyOwnByAGayMan.com co-founder Michele Hofherr was immediately hooked on the idea. “We feel so fortunate to be collaborating with the great people of M/H. We repeatedly encounter many of the same questions surrounding the site, so we tasked them with finding a fun way to answer and direct those queries,” she said.

“We wanted to capture something as beautiful as the furniture they sell on the site,” said Greggy Adriano. Under the guidance of senior creatives Mike Gallucci and Stevan Chavez, Glickfeld and Adriano came up with the idea for the piece.

Since this is the first musical the agency has made, the team “felt unbelievably lucky,” said Senior Art Director Stevan Chavez,  to be paired with the director of photography, filmmaker Norman Bonney, who has directed music videos for Taylor Swift, Carrie Underwood, Leann Rimes, and Kelly Clarkson.

The MH team collaborated with Brooklyn-based arranger, performer, and music director Nathan Koci to compose the song, as well as Grammy Award winner John Kilgore and acclaimed Broadway and Off-Broadway sound designer Daniel Fluger to record the final version.

The spot was shot on location at The Palace Theatre, home of The Speakeasy, located at a secret spot in San Francisco’s North Beach district. MUH-TAY-ZIK | HOF-FER also teamed up with production house Criminal’s new division Bandit, which focuses solely on edgy creative work, to bring the project to life.

Read more about the video on Creativity.

About Previously Owned by a Gay Man:

Previously Owned by a Gay Man is an online home furnishings marketplace for everyone. Meaning that you don’t have to be a gay man to buy and sell the finest of home decor, you just need to have good taste.

Visit http://previouslyownedbyagayman.com/ for more information.

 

 

 


MH Sounds: May 2017

 

1 – Drake Running out of clever things to say about Drake AND running out of photos to use for Drake.

2 – Luke Temple This guy has a song about Florida. That’s cool.

3 – Kendrick Lamar Damn (best especially damn, because he had this exact same position last month.)

4 – Soundgarden “It’s kind of equal parts sad and celebratory to think, “Awesome. What an amazing career he had and what an amazing legacy he’s left for everybody.” – Chris Cornell after David Bowie’s death.  Also us at Chris Cornell’s death.

5 – Pixies “It’s like the earth is shaking, and what can you do? Nothing.” – Frank Black on earthquakes

 

 


GIF Comments: Now On Facebook

Facebook’s reluctance to allow GIF integration is slowly wearing down.

Last week, they integrated a GIF button in comments. According to TechCrunch, Facebook has had this technology for a while but was “hesitant to deploy it because of the visual impact it would have on the News Feed.

Before the GIF button integration, using one in a comment thread on Facebook required the user to find the GIF they wanted to use, then paste the URL into the comments thread.

It’s never been easier to respond to posts with the universal language of snappy comebacks, the 30-year-old technology: Graphic Interchange Format.


Report: Ad Fraud 2017 – Buyers and Sellers Fall Prey to More Sophisticated Forms

Ad Fraud: one of the hottest industry topics over the last few years.

eMarketer recently published a full report on the subject. The headline of the report is buyers and sellers now have to worry about more advanced forms of fraud siphoning away digital display ad dollars.

Highlights of the report include:

  • Knowing what’s what: It’s difficult to know just how much money US advertisers and publishers lose to ad fraud annually, but estimates based on select samples of impressions would suggest fraud is a multibillion-dollar problem worldwide.
  • Keeping up: As industry fraud detection and prevention tools have advanced, so too have the lengths to which fraudulent parties go to deceive buyers.
  • Impact varies: US advertisers see varying levels of fraud depending on where they buy their media. Advertisers typically see higher instances of ad fraud in higher-value areas, such as mobile and video, and in less transparent programmatic arenas, such as the open markets.

Key Stat: Issues of media quality, including ad fraud, remain top of mind for US digital marketers, according to a February 2017 survey by Adobe Digital Insights.

Get the full report here.