Doggolingo

 

Do you regularly use the internet? Do you like dogs? If the answer to both of those is yes, then you’ve likely seen or heard words like “doggo” or “pupper.”

It’s not news that the internet loves cute animals, but there are a few dog-related online communities that have brought some new vocabulary to the masses. We’ve previously talked about the rising popularity of Twitter account @dog_rates. Another contributor is the popular Facebook group and app, Dogspotting.

Love dogs and want to learn when to use “fat boi”, “bork”, or “blep” in conversation and fill your Facebook feed with cute dogs? Join the Dogspotting Facebook group. It’s sure to be a h*ckin’ good time.


Internet of Things Report

 

Remember CES 2013 when the Internet of Things was all the rage and about to take over? Well, it’s still just getting going but the market might finally be experiencing some traction.

There’s a new report out by eMarketer covering the IoT space.

Highlights of the report:

  • Main IoT Devices: The most common IoT devices such as thermostats, light bulbs, speakers and entertainment devices. Developing products are toys, robotic assistants and things like smart aquariums (the future is now!).
  • Why IoT? A key value prop for IoT has not yet emerged. Convenience and security at the two main drivers to date.
  • Alexa… Voice-controlled speakers that incorporate AI, including the Amazon Echo and Google Home, have significant potential to accelerate adoption.

Key stat: About 12% of internet users worldwide have already used smart-home technology, while another 33% were very likely to make a future investment.

Download the full report here.


Snap Inc. Creating Snap TV

Signage for Snap Inc., the parent company of Snapchat, is displayed on monitors on the floor New York Stock Exchange (NYSE) before the opening bell, March 2, 2017, in New York City. (Photo by Drew Angerer/Getty Images)

 

Snap Inc. is working with media companies to bolster Snapchat’s original content with mini, TV-like episodes.

According to a report from The Wall Street Journal, Snap Inc. has signed deals with NBC Universal, Turner, Discovery, ESPN, Vice Media, and the NFL to produce original shows for Snap TV.

Snap’s three to five-minute shows are going to be more like YouTube content than broadcast. They’ll be developed with Snap’s close involvement in the content development.

Twitter, on the other hand, is focusing on partnerships with companies like Bloomberg with a more direct translation of the TV model.

In other news, check out this chart showing how user growth on Snapchat has slowed since Instagram launched Stories.


Nike’s Breaking2 Was Pretty Awesome

Nike set a mission to break the 2-hour marathon barrier more than 2 years ago. They’ve created custom shoes, recruited best runners in the world and got them to skip top running circuit events so Nike could create their own event, Breaking2.

The shoes are the Vaporfly Elite, with which Nike aimed to shave minutes off the marathon record time. The record prior to Breaking2 was 2:02:57.

The runners are Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese. Kipchoge is the Kenyan runner who took Gold in the recent Olympic games in Rio.

Nike got the runners to skip the prestigious London and Berlin marathons so they could attempt to break the record early Saturday morning at the Monza Formula One racetrack in Monza, Italy.

Although none of the runners broke the record (Kipchoge came just 25 seconds short), the effort was an impressive success and is being compared to Red Bull’s Stratos.

Breaking2 even drew praise from rival Adidas in a tweet: “Congratulations @EliudKipchoge on such a courageous run.”

Nike says they might have more ‘moonshot’ events like this in the future.

Check out the footage of Breaking2 here.

And see AdWeek’s full story behind the event here.


Orange is the New Hack

 

by Melissa Santiago

Recently, hackers released episodes of Netflix’s upcoming season of Orange Is The New Black—one of their most popular original series.

It was released it on torrenting site Pirate Bay after Netflix failed to pay a ransom. The hackers didn’t realize that since Netflix is now available in 200 countries and costs less than lunch in any major US city, no one cared.

Season 5 will release on Netflix on Friday, June 9 in case you missed the big leak.


U.S. Time Spent with Media Report

eMarketer released a new U.S. Time Spent with Media Report.

The report estimates that US adults will average 12 hours 7 minutes of media usage per day in 2017, up 3 minutes from 2016. Time spent with mobile will account for nearly all of the increase.

A few key points of the report:

  • Multitasking: time spent with media surged in tandem with adoption of mobile devices
  • Digital Rising: usage will reach 5 hours 50 minutes per day in 2017. The figure is still rising, though decreases in desktop/laptop time partly offset gains in mobile.
  • Ad Dollars Following: After lagging greatly in earlier years, digital’s share of ad spending is now much closer to its share of adults’ time spent—an estimated 42.4% vs. 49.6% this year.

Key stat: Nondigital TV remains the biggest single element of US adults’ daily media usage. On the digital side, mobile usage is steadily displacing desktop/laptop usage, though mobile growth itself is slowing.

Download the full report here.


Twitter & Bloomberg Announce 24/7 Live Twitter Channel

 

Twitter announced its first partner for an around-the-clock video service: Bloomberg.

The Wall Street Journal reports. The deal will see Bloomberg producing news programming specifically for Twitter, mixing live news reported from Bloomberg’s global bureaus with videos posted by verified Twitter users, and streaming around the clock.

“It is going to be focused on the most important news for an intelligent audience around the globe and it’s going to be broader in focus than our existing network,” said Bloomberg Media’s chief executive officer, Justin Smith.

Twitter has been testing its live video solution via various offerings such as U.S. presidential debates, Wimbledon and NFL Thursday Night Football, which was notably just taken by Amazon.

The channel with Bloomberg is expected to launch this fall and will feature content custom produced for Twitter.


MH Sounds: March 2017

2017_03_March

1 – Drake More Life? Only if it involves more Drake. 

2 – Will whoever played this enough for it to show up (okay, pretty funny that it landed at NUMBER 2), will you please consider this a win and stop?

3 – Jorge Ben Seems like someone likes Brazilian music mas que nada.

4 – The Weeknd He’s the mother f*ckin starboy and we don’t even mind the typo is his name.  

5 – Run The Jewels Killer Mike/El-P 2020!



Gig Car Share Launches In Bay Area

Gig Car Share

 

Huge congratulations are in order for our partners and clients, Gig Car Share!

GIG is a new Bay Area car-share service that lets you drive the car one-way and then leave it in any parking spot you want (within Oakland and Berkeley.)

According to Fast Co, the service aims to fill a gap in local transit options, beginning in Oakland and Berkeley. Unlike other car-sharing services in the area, it’s designed to be one-way; you don’t have to return it in the same place you pick it up. Instead, through an agreement with local government, the cars can be parked in almost any parking space in both cities.

When you want a car, an app helps locate one nearby. You unlock the car with your phone or a RFID membership card, and then leave it wherever you’re going inside a designated “home zone”; when you want to head home, you pick up another car.

Read more about GIG on Fast Co, Oakland Tribune, or SF Chronicle.

Follow on Twitter, Facebook, and Instagram for future updates.