NBA Finals Ratings Hold Strong So Far

 

Thinking NBA Finals Ratings must be slipping due to the Warriors domination over the Cavs? Well, they aren’t.

The first two games of the 2017 NBA Finals have gone just about the same way as the 2016 NBA Finals – the Warriors have dominated. Some are saying the NBA has never been less competitive. But if you remember last year, the Cavs won the 2016 title.

The lopsided first two games aren’t negatively impacting ratings.

As the Warriors won Game 2 by 19 points, the game earned a 12.7 overnight rating – 8 percent higher than last year’s Game 2.

Cleveland was the top market with a 32.4 rating, which was slightly up over last year. The Bay Area had a 31.1 rating, slightly down from last year.

What’s stronger than the ratings? Lebron’s response to this reporter for asking a silly question.


Report: CPG Industry Ad Spending & Trends

eMarketer published an updated report covering Consumer Packaged Goods Industry Ad Spending & Trends.

Highlights of the report:

  • CPG brands still overwhelmingly spend the majority of their budgets on TV.
  • CPG brands now spend much more on digital display than SEM.
  • Digital video ads will account for 27.7% of CPG’s total display ad spend in 2017 – a 23% increase YOY.
  • Nearly three-quarters of CPG digital ad spending will go toward mobile in 2017

Get the full report here.


Fail Chips (Not A Mail Chimp Marketing Campaign)

In social media marketing content, influential, well-known faces and user generated content are quite popular. Walker’s Crisps, a British potato chip company, launched the “Walkers Wave” campaign asked social media users to respond to a tweet from the official Walkers Crisps Twitter account with a selfie, using the hashtag #WalkersWave, for the chance to win tickets to a European soccer championship game according to BBC. The user’s picture would then be incorporated into a personalized video, featuring a retired football star and retired soccer star, Gary Lineker, automatically tweeted and captioned by Walkers.

They got some very recognizable faces, but sadly not faces any brand would want to be associated with their product—including one of Joseph Stalin. Some “pranksters” thought it would be funny to submit photos of notorious British criminals and thanks to the videos being fully automated, the posted Twitter content featured headshots of notorious criminals.

The campaign went so poorly that the company had to post an apology and pull all traces of it from Twitter. Read some of the best Twitter reactions on Adweek.


Pope Francis Does a TED Talk

Pope Francis hosted a TED Talk for the organization’s annual conference last week…

In the talk, recorded earlier from Vatican City, the Pope urged world leaders to be humble and inclusive, saying power without humility “will ruin you, and you will ruin others.”

The Pope’s TED Talk was a hopeful message to all faiths. It addressed those in positions of power as well as those who are not.

“Let us help each other, all together, to remember that the ‘other’ is not a statistic or a number,” he says. “We all need each other.”

See the full TED Talk here.


Giphy Has 150MM Daily Users

People love GIFs. And Giphy, the four-year-old company acting as the internet’s GIF headquarters, is here to make sure the GIF love keeps spreading.

People apparently love GIFs so much that Giphy now has 150 million daily visitors. For context, Snapchat recently reported 166 million daily users. Not bad for a company that started as a side project for founder Alex Chung.

Giphy visitors can search for GIFs or created their own in seconds via a YouTube link or uploading a video. If you’ve noticed the GIFs in Sunnier Side of the Office, they come from Giphy.

The company has raised $150 million in funding and is currently valued at $600 million. Revenue driving efforts are in the early stages and the business model is still in flux, but there is a huge untapped opportunity for brands to uniquely play into Giphy’s immense popularity. The site has recently begun testing hubs like this Star Wars feature.

Check out the full story on Giphy via Business Insider here.


Bill Simmons Moving The Ringer from Medium to Vox

Bill Simmons and Vox announced the Ringer is getting a new home, Vox Media.

The Ringer launched on Ev Williams’ content platform Medium about 1.5 years ago. At the time Medium was hot and gaining traction as the hosting platform of choice for a number of digital publications.

The Ringer has grown in popularity since its launch and is now one of the top names in sports and culture content. In addition to the popular written and video content, the Ringer has some of the most popular podcasts in the sports category.

Medium, on the other hand, has experienced difficulty evolving beyond its early popularity. Earlier this year, Medium cut a large percentage of its staff and closed its New York and Washington D.C. offices. Medium has effectively abandoned the ad-supported model with Ev saying “it’s broken.”

Simmons will retain ownership of the Ringer but will split revenue with Vox.

This is a big win for Vox as it adds to its already strong portfolio of sites including Eater, SB Nation, The Verge and others.



Report: Facebook Advertising – 5 Factors That Could Slow Growth

Since launching the News Feed in 2012, Facebook has become one of the most powerful companies on the planet and posts billions in profits every quarter.

Facebook is expected to bring in $36.29 billion in worldwide ad revenues this year, up 35.0% from 2016.

However, analysts see slowing growth on the horizon. In a recent report, eMarketer outlines 5 factors that could slow Facebook’s dominance:

  1. The News Feed is aging and is close to max ad capacity. Next big format is needed.
  2. Users’ engagement and happiness are in question. How will Facebook turn around the quality of the experience?
  3. Facebook’s video ad strategy not yet working for advertisers.
  4. Measurement inaccuracies and a walled garden approach to sharing data.
  5. Brand safety concerns.

Check out the full report here.


Twitter Co-Founder Biz Stone Returning

Biz Stone is coming back to Twitter.

Biz announced the news in a Medium post last week where he said he’ll “be filling the Biz-shaped hole” created when he left the company.

It’s unclear exactly what his role will be but he said his “top focus will be to guide the company culture, that energy, that feeling.”

Twitter is in need a morale boost due to failed developments and various top executive departures. In the last year Twitter has lost COO Adam Bain, CTO Adam Messinger, product leads Noah Pepper and Jinen Kamdar as well as the loss of a key NFL streaming deal and the inability to find a buyer.

I’m personally of the belief that Twitter is bound for a grand comeback. Perhaps this is the beginning of that.

(Image above is Biz Stone & Jack Dorsey in 2006 at Twitter’s first office – 164 South Park)


New World Retweet Record Holder

 

by Melissa Santiago

Congratulations and free nuggets are in order for Carter. His tweet asking Wendy’s how many tweets he’d need for a year of free nuggets. They replied with 18 million. The only catch? The most retweeted post on twitter only had a meager 3.4 million retweets.

It took him a little while, but on May 9, he surpassed the most retweeted tweet. It’s not 18 million but he now has 3.6 millions retweets and growing.

The retweet economy has come a long way since Netflix entered a challenge with a high school student, @muthanasweis, and offered to take him to prom if he got 1,000 retweets. M/H led that program for Netflix.