BMW Follows Up Super Bowl Spot With ‘Clairvoyant’ Instagram Ad

BMW and KBS had one of the winners in the Super Bowl with their ad featuring the technophobic Katie Couric and Bryant Gumbel, clearly not in their element as they’re driving along in BMW’s i3 electric vehicleThe idea is simliar to this Netflix ad via Muh-tay-zik Hof-fer, which helped viewers decide which episode of ‘Friends’ to watch.” Click here to view the full article on Creativity!

 

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