Hurricane Harvey hit Texas over the weekend, leaving significant flooding and damage in its wake. While a number of brands are using social media to encourage people to donate to the Red Cross, a couple of brands are going a bit further to get involved in the relief.
A few examples of brand actions:
Airbnb: Activated the disaster response program, “Urgent Accommodations.” Those in need can go to Airbnb to find a spot with all service fees waived.
Chobani: Chobani founder and CEO Hamdi Ulukaya tweeted that Chobani is loading up trucks to distribute products to those in need.
Duracell: Handing out free batteries to those affected by the storm.
Walmart: Sent 795 truckloads of supplies to Texas.
See a longer list of activities as covered by AdWeek here.
If you want to donate to the Red Cross to assist victims of Hurricane Harvey, you can do so here.
And here are some local charities if you want to donate directly.