Major brands including Starbucks, Nike, Kickstarter, Periscope and others are jumping into the political conversation to oppose President Trump and his administration’s immigration ban.
After the executive order was signed on Friday, January 27, individuals across the nation were detained at airports by Customs and Borders Protection officers. Some detainees were put on planes and sent out of the country, while others were detained for hours, and some are still waiting to be released as the implementation of the order caused chaos.
On Sunday, Starbucks’s CEO Howard Schultz announced the company’s commitment to hiring 10,000 refugees.
Nike CEO, Mark Parker, issued a statement to his employees. In it, he spoke out against the ban, explicitly stating that he and Nike do not support the policy. “Nike stands together against bigotry and any form of discrimination,” Parker wrote. “Now more than ever, let’s stand up for our values and remain open and inclusive as a brand and as a company.”
And Periscope added a tag to its loading screen saying “Proudly Made in America by Immigrants.”
Even Goldman Sachs CEO, Lloyd Blankfein, sent an internal memo to employees according to the Wall Street Journal writing, “This is not a policy we support.”
Uber was on the negative end of the conversation with users accusing the company of attempting to profit off of the situation with JFK airport surge pricing during protests while also criticizing CEO Travis Kalanick’s involvement with Donald Trump. #DeleteUber became a top trending hashtag with many posting screen shots of them deleting their accounts.
Alternatively, competitor Lyft received praise for announcing plans to donate $1 million to the ACLU.
One thing is becoming certain: brands will not be able to sit quietly through these rapid and polarizing political developments.