Netflix Strikes Licensing Deal

 

Reed Hastings wore a “Stranger Things” Christmas sweater during Netflix’s recent Q3 earnings call signaling the first big licensing deal for any of their shows. In 2015, he appeared on an earnings call wearing a BoJack Horseman sweater designed by MUH-TAY-ZIK HO-FER in 2014 for a holiday campaign. The sweater was never for sale and was used for internal promotional purposes, but shortly after Reed wore the BoJack sweater on the call, a few popped up on eBay for $445.

As luck would have it, John Matejczyk is wearing one of the sweaters today.


Sunnier Side Of The Office

Megyn Kelly Takes on Bill O’Reilly Via Her NBC Show

In a rare move at the network level, current NBC and former Fox News host Megyn Kelly used her show to take on her former colleague, Bill O’Reilly.

Kelly’s comments came on the heels of a NYTimes report published Saturday, revealing that Mr. O’Reilly paid Lis Wiehl, a former Fox News legal analyst, $32 million to settle sexual harassment allegations — the largest of O’Reilly’s known payouts to date.

After referencing the $32 million sum, Ms. Kelly said, “That is a jaw-dropping figure.” Referring to Ronald Goldman and Nicole Brown Simpson, she added: “O. J. Simpson was ordered to pay the Goldman and Brown families $33.5 million for the murders of Ron and Nicole. What on earth would justify that amount? What awfulness went on?”

Bill O’Reilly has positioned himself as the victim in all this, saying the allegations are false and nobody ever complained about his behavior throughout his career.

To that Kelly said “O’Reilly’s suggestion that no one ever complained about his behavior is false. I know because I complained.”

See Kelly’s piece here.

Get the NYTimes “The Daily” audio coverage along with backup info of the story here.

Barstool Gets ESPN Show. ESPN Cancels After One Episode

ESPN has canceled ‘Barstool Van Talk’ after one episode after it made its debut last Tuesday at 1 a.m. ET on ESPN2.

The show was an adaptation from Pardon My Take, which has stayed at the top of the podcast charts since its launch in February 2016.

ESPN was criticized by some when the show was announced due to Barstool’s “bro” content approach, which ESPN (a Disney company) does not want to associate with.

ESPN President John Skipper issued the following statement:

Effective immediately, I am canceling Barstool Van Talk. While we had approval on the content of the show, I erred in assuming we could distance our efforts from the Barstool site and its content. Apart from this decision, we appreciate the efforts of Big Cat and PFT Commenter. They delivered the show they promised.

The show did well in its first episode by averaging 88,000 viewers. The lead-in for the show drew 61,000 viewers and the lead-out had 39,000 viewers.

My speculation: ESPN’s decision comes down to their unwillingness to work with Barstool Founder and “El Prez” Dave Portnoy, the root of ESPN host Sam Ponder’s criticism.

See Barstool Van Talk episode 1 here.

Herbs, Spices, and Social Buzz

by Melissa Santiago

Last week, a Twitter user noticed something interesting about the KFC Twitter account. Apparently, they were following 6 men named Herb and each of the Spice Girls—11 herbs and spices.

According to KFC via Adweek, “Our vault was getting cleaned so I thought the best place to keep the secret recipe was on Twitter,” said Bentley McBentleson, digital marketing manager for KFC U.S. “‘No one’s going to look at who we’re following!’ I thought. Boy was I wrong. I’ve made a huge mistake.”

Their agency, Wieden+Kennedy, had a more transparent response: “We planted this on Twitter over a month ago…Sometimes you just have to put stuff out into the universe and cross your fingers that the internet will work its magic.”

Brands often rely on celebrities, athletes, influencers, and expensive ad buys to get gain social buzz. Most major social platforms have limited organic reach for brands, but the good news is there are creative ways for brands to make a cultural impact without Super Bowl ad-sized budgets.



M/H Sounds: August 2017

 

1 – KanyeWe all self-conscious. I’m just the first to admit it.” – Kanye

2 – Drake “I know they say the first love is the sweetest, but that first cut is the deepest.”- Drake, but also Sheryl Crow

3 – Kendrick Lamar “It’s a great, great experience to finally get the reception that you know you rightfully deserve.” – Kendrick

4 – Chance the Rapper Kanye’s favorite rapper is our 4th favorite rapper.

5 – The Rolling Stones Hey you. Get off my cloud.


MH Sounds: July 2017

 

1 – Tom Jones “No one hath seen beauty in its highest lustre who hath never seen it in distress.” Henry Fielding about Tom Jones

2 – Run The Jewels Also known by the initialism RTJ, is an American hip-hop supergroup formed in 2013 by rapper/producer El-P and rapper Killer Mike.

3 – Perfume Genius No family is safe when he sashays.

4 – Kendrick Lamar “It’s a great, great experience to finally get the reception that you know you rightfully deserve.” – Kendrick

5 – Drake Speaking Champagne Papis, Drake’s dad just dropped a music video.


Matt Hofherr Offers Some Advice: “Get on the Phone”

In a recent installment of an ongoing series from Crain’s where they ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy, our Co-Founder, Matt Hofherr, shared some advice from his own career.

The mistake Matt says he made: he sent an email when I should have used the phone.

The experience came 15 years ago when Matt was President of another agency.

The lesson he discovered was an important one in communication: “Email can be evil. If there’s any tone or emotion, you have to pick up the phone.”

Check out the full piece from Crain’s here.


MH Sounds: June 2017

 

1 – Run The Jewels Also known by the initialism RTJ, is an American hip-hop supergroup formed in 2013 by rapper/producer El-P and rapper Killer Mike

2 – Kendrick Lamar “It’s a great, great experience to finally get the reception that you know you rightfully deserve.” – Kendrick

3 – Drake You’ll always be our Champagne Papi.

4 – Radiohead Maybe they’ll name a new album, “Okay, Google.”

5 – Father John Misty Fun fact: Josh Tillman (Fr. Misty’s real name) was the original drummer for Christian metal band, Demon Hunter.


MH Sounds: May 2017

 

1 – Drake Running out of clever things to say about Drake AND running out of photos to use for Drake.

2 – Luke Temple This guy has a song about Florida. That’s cool.

3 – Kendrick Lamar Damn (best especially damn, because he had this exact same position last month.)

4 – Soundgarden “It’s kind of equal parts sad and celebratory to think, “Awesome. What an amazing career he had and what an amazing legacy he’s left for everybody.” – Chris Cornell after David Bowie’s death.  Also us at Chris Cornell’s death.

5 – Pixies “It’s like the earth is shaking, and what can you do? Nothing.” – Frank Black on earthquakes

 

 


Imposter Posting

RC Cola, while late to the game, appeared on Twitter in April 2017. They quickly gained 10,000 followers with snarky tweets and sassy replies. In spite of RC’s overnight success, the parent company, Dr. Pepper Snapple, was not happy. It turns out the account was a rogue account and not affiliated with the company. Within 24 hours of their most viral post, Twitter suspended the account.
A fan of the rogue Twitter account shared their displeasure, “RC Cola has gotten more exposure from a single tweet than in its 112 yrs.” Twitter isn’t 112 years old, but @desireeknight does make an excellent point.