Good news for our friends at Audi! We worked with Audi and photographers Reuben Wu and RJ Muna to create stunning photos for Audi’s Instagram feed.
Not content with the same old automotive photography, we traveled everywhere — from the Ice Castles in New Hampshire to Transylvania to the Mars Desert Research Station in Utah — to create magazine-editorial worthy photographs for Instagram.
We’re delighted Audi’s trip to Transylvania won Gold and Silver in the Automotive category. The visit to the Mars Desert Research Station series (above) took home a Silver, also in the Automotive category.
Congrats to all!
Audi has a decade-long partnership with Marvel which means Audi vehicles have taken part in epic on-screen action in Marvel films. Sony Pictures release of 2017’s Spider-Man: Homecoming presented a new and unique set of challenges for Audi and MUH-TAY-ZIK | HOF-FER. Primarily, how do we integrate the new 2018 A8 (still under media embargo at the time) with an underage superhero (the 15-year old Peter Parker)?
Our solution came from a cultural landmark that every American teenager experiences: the driver’s license test. This relatable, emotional, and universal moment was the perfect setting in which to introduce not only the A8 but our high school-aged hero as well. Starring Tom Holland (Peter Parker) and J.B. Smoove (the Instructor), the two and a half minute film “Driver’s Test” showed how the Intelligent Technology features of the new A8 helped Peter Parker receive a passing score on his driver’s test.
In the US promotional period, “Driver’s Test” videos garnered 120,852,495 views across US Social and Digital platforms and earned the greatest number of PR impressions (143,914,117) for any Audi partnership initiative in history. Now “Driver’s Test” can add a Silver Clio Winner to its impressive results.
We are delighted to share in the success of our efforts with great collaborative partners at Audi and our agency team who brought this to life.
Watch the video here.
“John Matejczyk is executive creative director and co-founder of Muhtayzik Hoffer, which was named Advertising Age’s Small Agency of the Year in 2014. There are four days left to enter the 2015 Small Agency of the Year Awards. We asked John to give tell us what it was like. Results may vary.
A year ago we were not Advertising Age’s Small Agency of the Year.
Today, we are.”
A year ago, AAA was not a client.
Today, they are.”
A year ago, Audi was not a client.
Today, they are.”
A year ago, we had no Director of Technology.
Today we do.”
A year ago, we were on two floors.
Today, we’re on four.”
Click here to view the full article at AdAge!
Bay Area marketing executives Frederick Bullock, VP Corporate & Brand Marketing, Citrix; Michelle Klein, Head of NA Audience Marketing, Facebook; Shiv Singh, SVP Global Brand & Marketing Transformation, Visa and Matt Hofherr, Co-founder, Director of Strategy, MUH-TAY-ZIK HOF-FER served as judges for the 2015 Effie Awards Final Round judging session at the Sofitel in New York last month (February 25 and 26). The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement.
“MUH-TAY-ZIK | HOF-FER has bagged a client with the same affinity for caps, namely AAA NCNU. No word yet if they will create fun campaigns with screaming goats, but we’ll soon find out and honestly I totally expect they will have fun with this.”
Click here to view the full article on AdLand!
“MUH-TAY-ZIK|HOF-FER scored Audi’s US social media account this week. The agency beat several competitors in order to ‘continue the Audi legacy of industry-first social media campaigns,’ create content, and foster some of that all-important engagement.” Click here to view the full article at Agency Spy!
Cheers to team Quiet Confidence! HUZZA
We have a cultural award we give out every year. It’s in memory of Lori Walker who once worked here and made us all better with her infectious positive spirit and can-do attitude.
Here is last year’s Big Love winner, Michelle Spear Nicholson, passing the trophy to this year’s winner, Emily Mee. Way to go Emily.