Audi Work Nominated for Webby Awards


Our work with Audi has been nominated for two categories in the Webby awards!
Vote for Spider-Man in the Film & Video/Branded Entertainment/Short Form category:

Vote for Think Faster one for Advertising & Media/Branded Content/Automotive:

Audi Wins Three Graphis Awards

Good news for our friends at Audi! We worked with Audi and photographers Reuben Wu and RJ Muna to create stunning photos for Audi’s Instagram feed.

Not content with the same old automotive photography, we traveled everywhere — from the Ice Castles in New Hampshire to Transylvania to the Mars Desert Research Station in Utah — to create magazine-editorial worthy photographs for Instagram.

We’re delighted Audi’s trip to Transylvania won Gold and Silver in the Automotive category. The visit to the Mars Desert Research Station series (above) took home a Silver, also in the Automotive category.

Congrats to all!

John Matejczyk + The One Show

John Matejczyk, Gold Pencil winnerwill be on the film jury, judging work for The One Club Show Awards for Creativity in May.
He will also lead a session titled “Riding The Wave” at The One Club’s 2018 Creative Leaders Retreat in February. As clients move from AOR to projects, from big TV to stunts, social, and low-budget video, let’s talk about how this can be a great thing for agencies. It means more production, more chances to enjoy what we do, more opportunity to make beautiful things. More of what we’ve been asking for from clients: a chance to do more R&D.

Audi’s + M/H “Driver’s Test” Awarded Silver Clio

Audi has a decade-long partnership with Marvel which means Audi vehicles have taken part in epic on-screen action in Marvel films. Sony Pictures release of 2017’s Spider-Man: Homecoming presented a new and unique set of challenges for Audi and MUH-TAY-ZIK | HOF-FER. Primarily, how do we integrate the new 2018 A8 (still under media embargo at the time) with an underage superhero (the 15-year old Peter Parker)?

Our solution came from a cultural landmark that every American teenager experiences: the driver’s license test. This relatable, emotional, and universal moment was the perfect setting in which to introduce not only the A8 but our high school-aged hero as well. Starring Tom Holland (Peter Parker) and J.B. Smoove (the Instructor), the two and a half minute film “Driver’s Test” showed how the Intelligent Technology features of the new A8 helped Peter Parker receive a passing score on his driver’s test.

In the US promotional period, “Driver’s Test” videos garnered 120,852,495 views across US Social and Digital platforms and earned the greatest number of PR impressions (143,914,117) for any Audi partnership initiative in history. Now “Driver’s Test” can add a Silver Clio Winner to its impressive results.

We are delighted to share in the success of our efforts with great collaborative partners at Audi and our agency team who brought this to life.

Watch the video here.

Muhtayzik Hoffer: Before and After Winning Small Agency of the Year

“John Matejczyk is executive creative director and co-founder of Muhtayzik Hoffer, which was named Advertising Age’s Small Agency of the Year in 2014. There are four days left to enter the 2015 Small Agency of the Year Awards. We asked John to give tell us what it was like. Results may vary.

A year ago we were not Advertising Age’s Small Agency of the Year.
Today, we are.”

A year ago, AAA was not a client.
Today, they are.”

A year ago, Audi was not a client.
Today, they are.”

A year ago, we had no Director of Technology.
Today we do.”

A year ago, we were on two floors.
Today, we’re on four.”

Click here to view the full article at AdAge!

AdAge Small Agency of the Year

Judges for the 2015 Effie Awards

Matt Hofherr Judge_Effie's 2015

Bay Area marketing executives Frederick Bullock, VP Corporate & Brand Marketing, Citrix; Michelle Klein, Head of NA Audience Marketing, Facebook; Shiv Singh, SVP Global Brand & Marketing Transformation, Visa and Matt Hofherr, Co-founder, Director of Strategy, MUH-TAY-ZIK HOF-FER served as judges for the 2015 Effie Awards Final Round judging session at the Sofitel in New York last month (February 25 and 26). The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the marketing industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.  Since 1968, winning an Effie has become a global symbol of achievement.  

MUH-TAY-ZIK|HOF-FER Wins Audi Social and AD2SF Olympics

“MUH-TAY-ZIK|HOF-FER scored Audi’s US social media account this week. The agency beat several competitors in order to ‘continue the Audi legacy of industry-first social media campaigns,’ create content, and foster some of that all-important engagement.” Click here to view the full article at Agency Spy!


Audi Mr. T

“There’s No Crying in Quarters”

AD2SF Agency Olympics 2015
MUH·TAY·ZIK | HOF·FER was proud to take home the first place trophy at the first ever AD2SF Agency Olympics last Thursday night. Repping M|H was Emily Mee, Hillary Lannan, Christopher Penman, Alec Black, Nate Gagnon, Alex Dacks, Jack Ireland, and Nadia Last. On their path to glory they faced 9 other teams in 4 events: Beer Pong, Flip Cup, Quarters, and Trivia. Hillary, one of the victors, summed up the evening saying, “We knew going in that we’d crush the Costume and Spirit superlatives, but it was the dream team of Quiet Confidence that crowned MUH·TAY·ZIK | HOF·FER 2015 AD2SF Agency Olympic Champs. There’s no crying in Quarters, and definitely no Angry Bros on team M|H. A critical turning point was during Trivia. As dedicated Yacht Rockers, our knowledge of the illustrious canon of Mr. Michael McDonald (The Great One) was key to our early lead, and the resulting momentum made us unstoppable. Although we (uncharacteristically) fell to Godfrey, Q, and Partners in Flip Cup, quote of the night goes to Mr. Alec Black: “THAT’S HOW YOU FLIP A F*CKING CUP!”
And it was all in the name of charity—all of the proceeds went to AD2SF’s Public Service Program, which provides pro-bono advertising work for local nonprofits. The MUH·TAY·ZIK | HOF·FER office couldn’t be prouder.

Cheers to team Quiet Confidence! HUZZA

Big Love

We have a cultural award we give out every year. It’s in memory of Lori Walker who once worked here and made us all better with her infectious positive spirit and can-do attitude.

Here is last year’s Big Love winner, Michelle Spear Nicholson, passing the trophy to this year’s winner, Emily Mee. Way to go Emily.