“Unlike the big ad agencies that are still wedded to a TV-first model, the small agencies are often better integrated and highly versatile and assignments that may have gone to a digital agency or a shop that specializes in social media are now going to them.” Click here to view the full article on Forbes!
“By now, most Internet users are well aware that one can’t always trust what’s presented. In the world of online dating, however, Zoosk is hoping to at least ensure that users get what they see.”
Click here to read the full article at MediaPost!
Gideon Gillard is coming to us from Weber Shandwick, but the world of PR was not exactly the creative juggernaut he was looking for, so he made the move to advertising. Gideon is joining us as an art director on Audi. Hiring Gideon was a win-win: M/H hired Gideon (win 1) and Gideon was pumped because he happens to be the definition of a car nerd (win 2). High fives all around!
Chin Lu is coming to us from Tatcha, a Japanese skincare company. Her previous experience in advertising includes a brief stint at Neighborhood Agency and three years at Mekanism. Chin is a social media strategist for Audi. Around the office, Chin is famous for her extracurricular activities— boxing classes for 2 years, hip hop dance for 8, yoga for 12 to name a few. A couple of other fun facts about Chin: she is a cat lady who has never owned any cats, and she claims to own over 50 pairs of shoes so here’s to hoping we’re the same size.
Tiger Wang is a recent transplant from NYC where he worked at sharable content mecca Buzzfeed. He is joining the M/H team as an art director on Audi. He is talented and an instant favorite in the office. Some fun facts about Tiger: his name is Tiger; his goal in life is to become a Pokemon monster; he makes things that get shared on the internet. Welcome to the family Tiger.
Veronika Luquin Campbell is joining the account team as an account supervisor on AAA and Audi. She is a California native and is coming to us from Swirl down the road. She has over 7 years of car experience, which is cool because she is a huge car enthusiast. Fun facts about Veronika: she loves art, film, and air plants—the standard threesome.
Joy Mao is coming to M/H from Camp+King and is joining our account team as Assistant Account Manager working on AAA. Joy listed hosting dinner parties and microwavable mac&cheese as two of her hobbies so we know she’s fun. She is a triple threat artist—skills include drawing, painting, and fashion design. But threatening is the last word you’d use to describe her. Ever since her first day, Joy has been outgoing, friendly, and a super positive addition to the MUH-TAY-ZIK HOF-FER team. Joyous welcome #shameless.
Huge welcome to all five!
“Muhtayzik Hoffer’s logo is a playful riff on the idea of pedigree. It is also an obvious nod to “Mad Men.” But for co-founders John Matejczyk and Matt Hofherr, more than that, it is a representation of the agency — which is all about inventing what’s next.” Click here to read the full article at Digiday!
MUH-TAY-ZIK | HOF-FER appointed Rachel Gold as senior brand strategist.
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“Following the recent appointment of Gary Theut, San Francisco-based advertising agency MUH-TAY-ZIK | HOF-FER has announced the hiring of Rachel Gold as senior brand strategist.” Click here
to read the full article at Shots!
“MUH-TAY-ZIK | HOF-FER has just announced the hiring of Rachel Gold as Senior Brand Strategist. Previously, Rachel honed her digital and strategic skills in technology leadership roles at firms around the Bay Area like Adobe.”
Click here to read the full article at The SF Egotist!
“Rachel will work on a variety of high-profile accounts at MUH-TAY-ZIK | HOF-FER, including New Amsterdam Vodka and AAA. She believes brands are, at their essence, great stories, and has helped many companies strengthen their stories in industries like technology, non-profit, and wine/spirits.”
Click here to view the full article on San Francisco Business Times!
At MUH-TAY-ZIK | HOF-FER, we’ve had the good fortune of working with the Golden State Warriors for the past three years. It’s been especially cool to be with them over a time of such transformation.
Our first effort was really just a chance to tell the Bay Area that the Warriors were training to win. Our only access to the players was at a two hour training session pre-seaon. But while we were shooting we noticed a ball-return machine. So we asked a young fresh player by the name of Klay Thompson if he would mind sticking around after practice to shoot some threes. We put some dramatic lighting on it and shot “Midnight Shooter” in about a half hour. The Sports Marketing Association named it the best spot in the NBA.
We even got a young Steph Curry running up the parking ramp. Believe us, he’s trained hard for the MVP. Congrats Steph!
The second year, it was all about connecting the most supportive fans in the NBA to the players. We brought fans in for an open casting call and the lucky winners got to join the players in the spots.
Finally, the third year, it was about taking it to the streets. The #dubtruck is still making the rounds, giving fans all over the area a great background for their Instagram shots.
So now, we’ve turned over all our featured work on MTZHF.com to the Warriors for the playoffs.
“To celebrate Mother’s Day, Netflix and agency Muhtayzik-Hoffer sifted through the streaming service’s library to put together this supercut that explains why moms are truly awesome — they have to give birth.”
Click here to view full article on Creativity Online!