MUH-TAY-ZIK | HOF-FER Launches ‘Tested on Humans’ for OXO

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“Integrated agency MUH-TAY-ZIK | HOF-FER launched a new campaign for household goods brand OXO entitled “Tested on Humans.” The campaign, which marks OXO’s largest advertising initiative since 1996, launched today in the Boston and San Francisco markets and will feature OOH, audio, influencer, and paid social components supporting the digital ads.”

Check out the full article on AdWeek’s Agency Spy.

“Developed with ad agency MUH-TAY-ZIK | HOF-FER, the “Tested on Humans” campaign highlights the intentionality behind the product design. The ads feature imagery of real people and a tone evoking scientific research and data. Collectively, the campaign reinforces OXO’s “promise of quality, authenticity, and distinctiveness” and tries to creatively differentiate Oxo within the household goods industry.”

For more on the campaign from Media Post, SFEgotist, and LBB Online click here.


SoFi Debuts

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For the innovative online lender SoFi, we have been busy creating work across virtually all media: TV, OOH, radio, social, and digital.

Rather than using backward-looking scores like FICO, SoFi instead offers loans and increasingly more financial products to people who show promising futures. For these customers, they come alongside them through thick and thin, even offering career counseling.

In the weeks leading up to the Super Bowl, “Bankless World” announced their introduction as a major national brand. Offering a new paradigm that doesn’t fit with how the world sees financial institutions, the spot serves up the new positioning line, “Don’t bank. SoFi.”

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Watch for more work throughout March Madness that focuses on some of their diverse, ambitious members.


Financial Startup SoFi Banks on Super Bowl Buy to Raise Awareness

 

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“In advance of the game, SoFi plans to run some out-of-home ads devoted to the idea of a bank-less world. It will also promote the effort through social media, print media and podcasts. The brand will produce seven spots carrying the “Great people” message and two “Bank-less” world commercials. (Below, one of the “Bank-less” world spots, which has already started airing.) SoFi worked with San Francisco-based Muhtayzik Hoffer on the campaign. This is the first large-scale marketing effort for the lender, which has received $1.4 billion in funding from investors.”

Read the whole article on AdAge.

Check out additional press coverage about SoFi and M/H at the Super Bowl on AdWeek and Creativity.



A Few Can-Can Doers Join M/H

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Paul Domingo is Cuban, but also from Tennessee, making him the most un-Tennessean Tennessean ever, probably. He also don’t really drink a lot of coffee, which makes him the most un-Cuban Cuban ever, probably. He recently graduated from Creative Circus in Atlanta and joins M/H as an art director for SoFi.

Reilly Schlitt is a copywriter joining us after two years at the Creative Circus. Growing up in Seattle, he spent the days it didn’t rain skateboarding and the days it did playing video games and reading comics. He now does all of the above whenever he isn’t working.

Robby Inch grew up in the East Bay in a small town called Piedmont and went to college at Santa Clara University. He is willing to accept judgment from people who think he never ventured outside his comfort zone because he likes it here (we do too, Robby). He joins M/H as an assistant account manager. Other things he likes include: mountains, sports, traveling, a good sword fight scene, and that feeling when you nail your karaoke song. 

Erica Lovelace joins M/H as an account manager for Zoosk and New Amsterdam and was previously an account manager at TBWA. She hails from Jacksonville, Florida – DUVAL! Her hobbies include Netflix & chill, college football (Go Noles!), cooking and hiking. She also needs taste testers for any new baked goodies she brings to the office…

Welcome to these four (and their fancy footwork)!


Fully Integrated Campaign Launched by Munchery

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Ad agency MUH-TAY-ZIK HOF-FER has created a fully integrated campaign for Munchery, a ready-to-heat food delivery service. Titled ‘Dinner Is Home,’ the idea is about loving your home and the moments made possible by having the best ready-to-heat meals delivered to your door, not just the fact that it’s convenient.

 

In cities that have an abundance of dining options, going out to eat is usually the first option, which allows, ‘Dinner Is Home’ to remind people that eating at home should be easy and comfortable, and relaxed. No reservations, no fuss, no stress to get there on time.”

Read more at AdLand and MediaPost.

 


Three More Twirl into M/H

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Arthi Veeraragavan has lived in Montreal (where she was born), and New Orleans, but primarily grew up outside of Boston. She moved to San Francisco almost 5 years ago to work at Goodby, Silverstein + Partners. She love lipstick, running, and making candles. Now at MTZHF, Arthi is excited to help dig into all things measurement for our clients.

Sarah Anderson is from a small town in southwestern Virginia, but not West Virginia. Like the population is maybe a thousand people and we still don’t have a stoplight. Before joining M/H as a copywriter for Audi, Sarah worked as a bartender in Atlanta for 10 years and a copywriter at GS&P for 3 1/2 years. She loves cowboy boots, heshers, 90s emo, doom metal and Jeff Goldblum.

Tala Najafi joins the M/H recruiting team from Eleven Inc. She was born and raised in the East Bay aside from a one-year stint in Austin, Texas. When she’s not working she likes playing outside,  going to shows, and taking her mini-lop, Jimmy, to the park. She also got a brown belt in karate in the sixth grade, so don’t mess with her.

Welcome to these three ladies!


A Trio of Ladies Join M/H

img_5161_1024Jessica Bedussi is joining MTZHF as community manager for Audi from Ignite Social Media in Raleigh, North Carolina. No stranger to social media or automotive, Jessica has worked with brands like Dodge, Samsung and numerous consumer-packaged goods. Jessica is a card-carrying crazy cat lady, with two cats of her own. She also has mild obsessions with Harry Potter, tacos and coffee.

Martine Glickfield is a 3rd generation San Franciscan (born and raised!) . She graduated from CU Boulder and interned at Fear Not Agency in Denver before joining M/H as a copywriter for Netflix. Beware humans, she reportedly loves her dog more than most people.

Katie McKinley joins the M/H team as a media strategist from Pereira & O’Dell, where she worked on brands including Skype and Realtor.com. Outside of work, Katie likes to go to concerts with her friends, hang out with her super entertaining cat, Stella, and check out the latest and greatest movies.

Welcome to the team, ladies!

MTZHF Featured in Communication Arts Magazine

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We are honored be recognized as the featured agency in the July/August 2015 edition of Communication Arts Magazine. A few months ago, we invited CA journalist Julie Prendiville Roux to spend a few days in the office and witness firsthand what we do here day in and day out. She interviewed a handful of our creatives, strategists, and account team leaders about our rapid content creation theories, evolution of the agency, and our perspective when it comes to staying relevant in the mix of traditional, social, and digital work.

Eight years from its beginning, MUH-TAY-ZIK | HOF-FER has become a model of how our multiscreen world of messaging can elevate clients’ brands into a place of even more relevance than when they came through the door.

Not only does the article touch on the daily aspects of content creation and agency culture, it features campaigns from the early days to today representing how the agency has both adjusted to the needs of our clients, but stuck to our roots as professionals in the industry formerly known as advertising. Check out the full article here.

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Previously Owned By a Gay Man featured on If It’s Hip It’s Here

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For those who aren’t up on design publications, “If It’s Hip It’s Here” is exactly what it sounds like – a curation of the latest and greatest in all design related disciplines. One of our clients, Previously Owned By a Gay Man, was featured as a company that’s turning the consignment store business on its head by taking good taste to the web. Here’s to being noted as one of the best!

Read the full article on If It’s Hip It’s Here.