Facebook is starting to show how serious it is about big content deals.
It was reported on Monday that Facebook bid $610 million on a five-year deal for streaming rights to the Indian Premier League, the most popular cricket league in the world.
Facebook lost the bid to 21st Century Fox’s Star India unit, which bid $2.55 billion for both digital and TV rights worldwide, but it shows where Facebook wants to be soon.
Earlier this year, Facebook Live streamed NBA All-Star game events, struck deals to stream more than 20 Major League soccer games and 20 Major League Baseball games. In India, Facebook’s biggest market by users, the NBA streamed a game between the Golden State Warriors and the Sacramento Kings.
While they haven’t succeeded yet, Facebook is learning what it takes. Could NFL be next? Verizon’s four-year, $1 billion deal for NFL mobile rights expires at the end of this season. Once one of these major cards fall, broadcast TV will be in very serious jeopardy.
On the original content front, Facebook is working with LaVar Ball and his family for a new reality series called “Ball in the Family.” The series was created exclusively for Facebook’s recently redesigned Watch video tab.