Financial Startup SoFi Banks on Super Bowl Buy to Raise Awareness


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“In advance of the game, SoFi plans to run some out-of-home ads devoted to the idea of a bank-less world. It will also promote the effort through social media, print media and podcasts. The brand will produce seven spots carrying the “Great people” message and two “Bank-less” world commercials. (Below, one of the “Bank-less” world spots, which has already started airing.) SoFi worked with San Francisco-based Muhtayzik Hoffer on the campaign. This is the first large-scale marketing effort for the lender, which has received $1.4 billion in funding from investors.”

Read the whole article on AdAge.

Check out additional press coverage about SoFi and M/H at the Super Bowl on AdWeek and Creativity.