Comcast and 21st Century Fox’s FX Networks are launching commercial-free viewing of popular shows like “American Horror Story,” “Fargo” and “It’s Always Sunny in Philadelphia.”
The new on-demand channel, named FX+, will be available to Comcast Xfinity subscribers for an extra $5.99 a month. In addition to offering current FX shows without ads at the same time new episodes air on the linear channel, FX+ will also have the majority of older FX shows available as well.
FX+ is set to launch Sept. 5.
These ad-free announcements represent a growing trend of traditional media companies trying to compete with ad-free, content rich services like Netflix and Amazon Prime.
Important to note, these “innovations” come without altering their current business models through cable giants like Comcast. AMC announced a similar offering with Comcast called AMC Prime for $4.99 a month recently.
Recode’s Peter Kafka’s assessment: “This is part of the TV Industrial Complex’s attempt to generate additional revenue (and make up for declines in its subscriber counts) by selling stuff it already owns for an additional fee — without cannibalizing its core business.”