The NBA is rebranding its developmental D-League in partnership with Gatorade to be called the G-League. This marks the first time a U.S. professional sports league has had an entitlement sponsor.
The NBA made the announcement via a press release and YouTube video.
The NBA has been shopping for a naming sponsor since 2014. “For the D-League to go to the next level, one of the top items on our agenda is potentially selling a naming-rights deal for the league,” NBA Commissioner Adam Silver told USA Today.
Gatorade has been affiliated with the NBA since the mid-1980s. PepsiCo, which owns Gatorade, replaced Coca-Cola as an official sponsor of the NBA in 2015.