Facebook’s reluctance to allow GIF integration is slowly wearing down.
Last week, they integrated a GIF button in comments. According to TechCrunch, Facebook has had this technology for a while but was “hesitant to deploy it because of the visual impact it would have on the News Feed.”
Before the GIF button integration, using one in a comment thread on Facebook required the user to find the GIF they wanted to use, then paste the URL into the comments thread.
It’s never been easier to respond to posts with the universal language of snappy comebacks, the 30-year-old technology: Graphic Interchange Format.