If you’ve watched a Golden State Warriors game this season, you’ve probably seen the MUH-TAY-ZIK | HOF-FER spots for the “We Are Warriors” campaign.
The Warriors have the most passionate fans in the NBA. Rather than just shooting spots that say as much, we made the entire process of creating commercials fan-based.
Every step of the process was fan based and public. We held an open casting session, making a news event with social buzz. Then, the actual casting was held at Warrior’s practice facility, again heavily covered by the news media. Finally, we put actual fans in the spots, and brought them forward at the game.
To view the campaign click here.