HP has quietly amassed one of the most comprehensive enterprise software offerings in the world. They are now major global players in every significant vertical; from Mobile to Big Data, from Cloud to Security.
Yet at hp.com, the problems were twofold. If you didn’t know how extensive HP software was, the site left no impression of it. If you knew what you were looking for, it was hard to find.
HP came to MUH-TAY-ZIK | HOF-FER looking for help. They needed to tell their story while also helping people find the appropriate solution out of more than 200 products and all their supporting materials of white papers, videos, tech specs, social feeds, and community groups.
As an integrated advertising agency, MUH-TAY-ZIK | HOF-FER was an interesting choice for HP. Although we are deeply digital, a global site of this scope would traditionally go to a specialist digital shop. But HP believed (rightfully, in our opinion) that we would attack the problem less traditionally – creating not just another corporate site, but a whole new approach.
We radically restructured the entire experience. Borrowing the architecture of a 99¢ model, we applied an app store approach to the world of multimillion-dollar software solutions.
Using the nav as a digital billboard, the site now gives an immediate impression of their depth and breadth. Meanwhile, the right product or resource for a buyer’s needs is easily surfaced through swim lanes and product tiles.
Note our agency belief that “Incrementalism is for fraidy-cats.” You’ll see why, soon after launching, the Interactive Media Awards immediately named the HP Software site Best in Class for New Global Web Experience.