RC Cola, while late to the game, appeared on Twitter in April 2017. They quickly gained 10,000 followers with snarky tweets and sassy replies. In spite of RC’s overnight success, the parent company, Dr. Pepper Snapple, was not happy. It turns out the account was a rogue account and not affiliated with the company. Within 24 hours of their most viral post, Twitter suspended the account.
A fan of the rogue Twitter account shared their displeasure, “RC Cola has gotten more exposure from a single tweet than in its 112 yrs.” Twitter isn’t 112 years old, but @desireeknight does make an excellent point.