Instagram has started to roll out the ability to view Stories on desktop & mobile browsers. However, due to a slow rollout, the feature will not be available to all users immediately.
Until now, Instagram Stories have only been viewable within the mobile app. This update will bring stories to users outside of the US—and many access Instagram via mobile web or desktop and not through Instagram’s app.
TechCrunch says one in five Instagram Stories posted by a business received a Direct Message reply. Organic engagement and reach on Stories remain high for brands and this feature can potentially increase those numbers.