In a recent installment of an ongoing series from Crain’s where they ask executives, entrepreneurs and business leaders about mistakes that have shaped their business philosophy, our Co-Founder, Matt Hofherr, shared some advice from his own career.
The mistake Matt says he made: he sent an email when I should have used the phone.
The experience came 15 years ago when Matt was President of another agency.
The lesson he discovered was an important one in communication: “Email can be evil. If there’s any tone or emotion, you have to pick up the phone.”
Check out the full piece from Crain’s here.