Media Partner of the Week: Drawbridge

 

by Michaela Fletcher

Drawbridge is a programmatic partner that focuses on identity solutions – offering granular and holistic views of target audiences.

Drawbridge provides anonymized 360-degree views of people across personal devices, shared devices, and offline activities and the ability to reach individual people with personalized experiences across devices, channels, platforms, and locations.

Drawbridge has partnered with Ibotta, a mobile shopping app that pays consumers cash back on their everyday purchases. The partnership leverages Ibotta’s SKU-level transaction data for purchase-based attribution in near-real-time, enabling Drawbridge to provide item-level attribution in various physical locations.

Learn more about Drawbridge here.

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