Media Partner of the Week: Gimlet Media

by Michaela Fletcher

Gimlet Media is a podcast company that aims to help listeners better understand the world and each other. Gimlet was founded in 2014 and has been described as the HBO of the podcasts. With over 7 million monthly downloads, Gimlet a leader in the category with titles frequently ranking high on the podcast charts.

Gimlet’s in-house team works with brands to produce integrated ad campaigns by award winning audio producers, allowing ads to be creative, engaging, and in the same voice (and sometimes topic) as the show.

A few of Gimlet’s great podcasts:

  • CrimetownOrganized crime in Providence, Rhode Island.
  • Reply AllAbout the internet and all its interestingness.
  • The Pitch: Real entrepreneurs pitch to real investors.
  • Start Up: What it’s really like to get a business off the ground. S1 was Gimlet’s first podcast and it was about creating Gimlet. Meta.
  • More here.