When most people think of Sonoma County, they think of wine.
California dairy brand Clover Sonoma, based in Sonoma County, recently rebranded from its old name, Clover Stornetta.
We wanted people to rethink Sonoma county, so our work for the brand, launching today, recasts Sonoma not as wine country, but as milk country, by cleverly poking fun at typical wine advertising and snobbery.
Our work will include outdoor, digital videos, banner ads, print ads, digital radio and paid social ads, along with organic social content.
Check out Creativity’s story on the work.