M/H on Media: NASA makes science public property and the Olympics underperform in viewership

unnamedNASA Launches PubSpace

NASA launched a free online archive called PubSpace. The new destination is meant to provide government-funded research free to the public; content that is typically only available through paid means via science journals.

PubSpace is to be managed by the National Institute of Health and is the result of President Obama’s 2013 “Open Science” request, which endeavored to make research provided by taxpayers more publically available.

The research made available by PubSpace could have various private sector impacts down the road. “Scientific research supported by the Federal Government catalyzes innovative breakthroughs that drive our economy,” John Holdren, the director of the OSTP, wrote in a memorandum at the time. “The results of that research become the grist for new insights and are assets for progress in areas such as health, energy, the environment, agriculture, and national security.”


unnamed-1Rio Games Close with Ratings Way Down

NBC closed out the Rio Summer Olympics last night after 2 weeks of low ratings and criticism over the quality of the coverage.

The ratings for the closing ceremony last night were down a staggering 31% when compared to the 2012 London closing ceremonies.

Going into the games NBCUniversal CEO Steve Burke said that his “nightmare” scenario would be a 20 percent ratings drop. Ratings for the games overall are down about 17%, so not too far from a worst case situation. Bloomberg says it’s the millennial’s fault. Thanks millennials.

Additionally, the network received a good deal of criticism on social media for the quality of Olympic coverage due to tape delays, endless commercials breaks and announcing blunders.

Hopefully NBC can get the train back on the tracks in time for the Winter Olympics in PyeongChang. On May 7, 2014, NBC agreed to a $7.75 billion contract extension to air the Olympics through the 2032 games.