From 1998 to 2008, ‘Total Request Live’ was the cornerstones of MTV’s success. It was a must stop for musicians and fans, and the ratings reflected it.
In the last five years, however, MTV has experienced serious troubles. Ratings and relevancy have tanked as has Viacom stock (MTV’s parent company).
Now, young MTV President Chris McCarthy wants to return to the good times and bring back TRL in October.
“If we’re going to come back and reinvent MTV, the studio is a given,” McCarthy said.
The news is working so far. After MTV announced TRL’s return, the network saw the first back-to-back ratings growth in over 4 years.
TRL’s return will be part of a whole new slate for MTV including live shows (TRL and late-night programs) and familiar-looking reality fare, including a show reminiscent of “Laguna Beach” called “Siesta Key,” which premieres today.