MUH-TAY-ZIK HOF-FER and AAA Explain How Car Insurance Works

In a new campaign launched this week to promote AAA of Northern California, Nevada and Utah, San Francisco’s MUH-TAY-ZIK HOF-FER aims to explain what, exactly, insurance providers can do for consumers beyond saving them 15 percent. The M/H team turned to “authentic and relatable moments” to better position the client in consumers’ minds.

Click here to view the full article and watch the spots on AdWeek’s AgencySpy.

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