“Integrated agency MUH-TAY-ZIK | HOF-FER launched a new campaign for household goods brand OXO entitled “Tested on Humans.” The campaign, which marks OXO’s largest advertising initiative since 1996, launched today in the Boston and San Francisco markets and will feature OOH, audio, influencer, and paid social components supporting the digital ads.”
Check out the full article on AdWeek’s Agency Spy.
“Developed with ad agency MUH-TAY-ZIK | HOF-FER, the “Tested on Humans” campaign highlights the intentionality behind the product design. The ads feature imagery of real people and a tone evoking scientific research and data. Collectively, the campaign reinforces OXO’s “promise of quality, authenticity, and distinctiveness” and tries to creatively differentiate Oxo within the household goods industry.”