NBA Streams Game on Facebook Live – Only in India

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Are you a Warriors or Kings fan who was in India Sunday night? If yes, then you could have watched the game via Facebook Live.

The stream was free to Facebook India users and was the same feed as the NBA International League Pass subscription.

The NBA already streams a decent amount of content to Facebook and Twitter, but this marks the first time the league has streamed an entire game on the platforms. Broadcasters like Turner and ESPN pay billions of dollars for the rights to stream them weekly in the U.S.

The live stream was part of an in-stadium promotion from the Sacramento Kings — Sunday at the arena is Bollywood Night. Kings owner Vivek Ranadive grew up in India.

The NBA says that this is a one-off scenario, not a piece of any larger partnership, but this could mark a test for future streaming avenues.