In a MUH-TAY-ZIK | HOF-FER first, we went to prom this year with Netflix and Chicago-suburb teen, Muthana Sweis. A few months ago, Muthana asked Netflix to go to prom if he got 1,000 retweets. He did, and Netflix was stoked. Prom 2014: let’s do this!
After a few weeks of figuring out how a brand actually takes someone to prom, we landed on an idea that probably placed Muthana in teen prom glory for all time. He got to choose a suit, a ride, and a driver from movies available on Netflix. The rest is internet history, and captured on YouTube.
Read more in this TIME article and check out the video.