Director of Analytics
Arthi joins the MUH-TAY-ZIK | HOF-FER team after stints at Goodby Silverstein & Partners and AKQA. Specializing in analytics, she has provided clients with the insight necessary to plan, enhance, and evaluate marketing efforts. Her analytics experience runs across media, web, application, social, and broadcast. She believes that all campaigns, big or small, require a structured vision for measurement, incorporating quantitative analysis at the analytics and research level. Arthi’s brand knowledge spans across several industries, through her work with XFINITY, Nickelodeon, Frito-Lay, Corona Light, Häagen-Dazs, Golden Gate National Parks, The Dali Museum, Clorox, Cisco, Adobe, Nest, and Nintendo.
She comes to San Francisco via Boston, where she completed her undergraduate degree at the Boston University Questrom School of Management.