Associate Strategy Director
Kelleen, pronounced like “Kelly” with an “n,” is an Associate Strategy Director by title and a cultural anthropologist by heart. Her passion for planning began early on, when she was an adolescent growing up overseas in Switzerland. It was there at an international school that she developed her more-than-casual interest in analyzing people. Seriously, it’s kind of nerdy. She gets a kick out of thinking about culture and how it impacts us as consumers.
Kelleen has ten years of experience as a strategist/brand architect/research moderator. In 2014, while at Arnold Worldwide in Boston, she wrote the strategy “truth,” the Silver Effie winning teen tobacco prevention ad campaign. At MUH-TAY- ZIK | HOF-FER, she’s responsible for uncovering consumer insights that inspire breakthrough advertising strategy.
She lives in Richmond, CA, with her husband and three-year-old Boston terrier. On the weekends, you can find her brewing beer, baking something sweet, or enjoying some fresh air on a hike.