Head of Production, Partner

As head of production, Michelle Spear Nicholson is responsible for leading the growth of the agency’s production team with a strong focus on the future of integrated production. It’s Michelle’s in-the-trenches approach and extensive understanding of the content, broadcast and digital space that makes her an invaluable partner. Signature clients include Audi, Netflix, Method, Slavery Footprint, New Amsterdam Vodka, and Golden State Warriors.

Before joining MUH-TAY-ZIK | HOF-FER in 2009, Michelle came up through the creative services department at BBDO and served as the Director of Creative Services and then Executive Producer at EVB, overseeing all of production, which included the production team as well as the development and motion graphics departments. During this time, she was a key member of the management team, cranking out gems for Office Max, Levi’s, Adidas, and Wrigley.

As if this weren’t enough, she co-founded Tantrum, a magical, award-winning kids’ store in her Cole Valley neighborhood.

Her projects have been recognized with numerous awards, including Cannes, Clios, SXSW, AICP, FWA, the Webby Awards, Communication Arts, and the One Show.