“Veronika with a K” is proud to be a first generation Mexican-American. She was the first in her family to graduate from college. Her amazing work ethic and passion for life were passed down from her parents, who came to California in the 1970s as farmworkers. Her love for advertising started young, when she would memorize ad taglines and jingles.
Veronika majored in Communications and Graphic Design at CSU, Fullerton. She started her career in Southern California overseeing global launches for big car brands. She has worked with a variety of clients including Mazda, MINI, Roku, AAA and SoFi.
Before coming to MUH-TAY-ZIK | HOF-FER, Veronika helped launch MINI’s first-ever test drive events. She is also proud to have led cause-related efforts for the documentary “Food Chains” and The Goldman Environmental Prize.
Veronika loves art and whiskey drinks. An avid reader, she’s a member of an SF book club called BLASTID (Bay Literature Association of Smart Talented Inebriated Damsels). She also uses slashes whenever possible/appropriate.