Report: Ad Fraud 2017 – Buyers and Sellers Fall Prey to More Sophisticated Forms

Ad Fraud: one of the hottest industry topics over the last few years.

eMarketer recently published a full report on the subject. The headline of the report is buyers and sellers now have to worry about more advanced forms of fraud siphoning away digital display ad dollars.

Highlights of the report include:

Key Stat: Issues of media quality, including ad fraud, remain top of mind for US digital marketers, according to a February 2017 survey by Adobe Digital Insights.

Get the full report here.

© 2017 MUH-TAY-ZIK HOF-FER