eMarketer published an updated report covering Consumer Packaged Goods Industry Ad Spending & Trends.
Highlights of the report:
- CPG brands still overwhelmingly spend the majority of their budgets on TV.
- CPG brands now spend much more on digital display than SEM.
- Digital video ads will account for 27.7% of CPG’s total display ad spend in 2017 – a 23% increase YOY.
- Nearly three-quarters of CPG digital ad spending will go toward mobile in 2017
Get the full report here.