Report: CPG Industry Ad Spending & Trends

eMarketer published an updated report covering Consumer Packaged Goods Industry Ad Spending & Trends.

Highlights of the report:

  • CPG brands still overwhelmingly spend the majority of their budgets on TV.
  • CPG brands now spend much more on digital display than SEM.
  • Digital video ads will account for 27.7% of CPG’s total display ad spend in 2017 – a 23% increase YOY.
  • Nearly three-quarters of CPG digital ad spending will go toward mobile in 2017

Get the full report here.