Report: US Holiday Shopping 2017

Can you believe the 2017 holiday shopping season is right around the corner? Well, there’s a new report out prepping marketers on what to expect.

Highlights of the report:

  • More eCommerce: Online sales are expected to jump over 16% YOY, driven by mobile commerce and the intensifying online battle between large retailers and digital marketplaces.
  • Retail also up slightly: Brick and mortar sales are expected to rise around 3%, driven by strong consumer confidence, low unemployment, and solid economic performance.
  • Shopping season stretching further: 1/3 of holiday gift buyers will start their shopping in October or earlier.
  • eCommerce consolidating: Amazon in the clear lead, followed by eBay.

Check out the full report here.