In a recent L2 ‘Winners & Losers” video, Scott Galloway predicts voice search is going to kill brands.
Amazon’s Alexa is now in 4% of U.S. households, Apple’s Siri provides 2 billion+ voice searches a week, and 20% of Google’s searches are now voice. And today at WWDC, Apple announced the Siri HomePod.
Galloway predicts brands will be the big losers in this development as voice eliminates the need for packaging and a physical brand presence.
Watch the video here to see his point. He demonstrates with a demo of Alexa handling a voice search for batteries.
Galloway also shows how big TV is in big trouble.
If you aren’t already, you should consider subscribing to Galloway’s L2inc YouTube channel.