Snap Inc. is working with media companies to bolster Snapchat’s original content with mini, TV-like episodes.
According to a report from The Wall Street Journal, Snap Inc. has signed deals with NBC Universal, Turner, Discovery, ESPN, Vice Media, and the NFL to produce original shows for Snap TV.
Snap’s three to five-minute shows are going to be more like YouTube content than broadcast. They’ll be developed with Snap’s close involvement in the content development.
Twitter, on the other hand, is focusing on partnerships with companies like Bloomberg with a more direct translation of the TV model.
In other news, check out this chart showing how user growth on Snapchat has slowed since Instagram launched Stories.