Snap Launches World Lens

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Snapchat announced a new lens feature, extending the lenses beyond faces.

The new ‘World Lenses’ bring AR elements to any scene you can capture with your camera, placing 3D objects you can interact with. The new feature is available on your front & back camera. Previous lenses, which launched about 18 months ago, only worked on the front camera.

The new lenses will be updated daily, Snap said. The app’s existing lenses — like flower crowns and animal ears — are swapped out regularly, with new filters added to the list and old options disappearing or reappearing over time.

It’s a fun update to Snapchat. The real question: how long before Instagram clones this feature?