Sunnier Side of the Office
Facebook is cracking down on what it calls “engagement bait”: Posts that ask users to like, share or comment on them in order to boost engagement.
From Recode: “You’ve probably seen posts like this in your feed. Like if you think cats are best. Share if you think dogs are best. It’s a tactic that publishers use to game Facebook’s algorithm, which rewards posts that get better engagement and shows them to more people.
Facebook has decided it doesn’t like publishers gaming the system this way, and claims users don’t like it either. ‘People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions,’ the company wrote on its blog.
Bloomberg today launched an around-the-clock news channel on Twitter — a move that comes as Twitter doubles down on its live video service.
“The landing page for TicToc marries a video livestream with a curated Twitter stream,” according to VentureBeat. “In essence, it combines the second-screen experience many have hacked together over the years as they watch big events like the Super Bowl or the Oscars. Live TV viewing has long been one of Twitter’s most popular use cases, and over the past year the company has sought to integrate that experience into its platform.”
This Week in Social: Trends That Will Shape Social Media in 2018
Instagram, Instagram, Instagram
As Instagram speeds toward 1 billion users, tests its messenger component as a stand-alone product, and continues to host top brands, top trends, and top celebrities, the platform will continue to play a key role in social marketing for 2018.
Platforms are all preparing for a big year with ephemeral “Story” based content for brands and consumers. Snapchat has opened Lens Studio, a desktop app that anyone—brands or consumers— can use to create “world” lenses for Snap.
Instagram Stories, as mentioned above, is another hotbed of content for brands, influencers, and consumers.
Hot tip for brands: the ad units available for brands in Stories can be easily skipped or ignored. The best way to get in front of your fans is to tell great stories that have been optimized, concepted and produced for the Stories platform.