An Instagram Algorithm Makes the End of ‘Free Social’
Last week, Instagram announced they are implementing an algorithm into the app that will prioritize content the user is more likely to like. An algorithm means that brand content will no longer reap the benefits of ‘free social;’ brand pages will no longer appear next to our friends and family. Facebook, who owns Instagram, did the same thing and it has helped their ad business generate $4.3 billion in revenue in the last quarter of 2015 alone. Basically, brands who pay for ads also benefit from more organic reach. It’s counterintuitive, but it makes sense from a business stand point for Instagram, who has been giving brands free publicity for years. It’s time to pay up.
Streaming Revenue tops Digital Downloads, Vinyl Tops Free Streaming
Only a few years ago, the music industry looked nothing like it does now. And now, streaming revenue beat out digital downloads in 2015. Whether it’s subscriptions to Apple Music and Tidal or advertisements on Spotify and Pandora, people paid for streaming to the tune of $2.4 billion, compared to over $1 billion for downloads.
In a world of ever changing media and technology, one tidbit stands out from the 2015 sales report: Vinyl sales were higher than streaming ad sales. Vinyl made $416 million in revenue, while Spotify, VEVO, YouTube, Soundcloud, and a few others made only $385 million, despite play counts being in the hundreds of billions. Vinyl’s rise could be part of a backlash against the rise of streaming, where the listener does not own the music, support the artist, and album art is diminished to a handful of pixels. Or it could be the incorporation of hipster culture into mainstream culture. Either way, don’t sleep on the hipsters, they’re moving units IRL.
In related news: Ever been curious where the money from those hundreds of billions of plays go? Not the artist. Check out this chart showing just how little artists make in the 21st century. Among other things, it shows that for an artist to make minimum wage, you’d have to stream their song 1,117,021 times on Spotify.
Major League Baseball Using Social Media To Get Younger
Anyone who knows baseball knows that it’s only watched by old(er) people, which makes sense because a full game lasts a decade or so. With young fans having to suffer thru endless Viagra commercials and out-of-touch announcers and pundits, it’s no wonder they’d rather watch Steph Curry bend basketball, statistics, and physicsevery night. So what can baseball do to get younger? Even Steph would tell you that having a strong social presence is a good start.
MLB Commissioner Rob Manfred sat down with AdWeek to discuss the MLB’s demographic problem and the steps the league is taking to change it. He says it’s mostly an internal problem, with ‘unwritten rules‘ keeping baseball from growing into the modern era. Take bat-flips, for example. A little celebratory flick of the wrist is blasphemy within the game, but is celebrated wildly on social. And compared to the shenanigans of other sports, what’s the big deal about a flick of the wrist? If Baseball wants to get more viewers, it needs younger views. If it wants younger views, it’s going to need to join the 21st century.And social presence is a good place to start.
Media Partner of the Week: JCDecaux
In our society, we’re all starting to believe everything is better online but JCDecaux is proving that out-of-home advertising can still be innovative and engaging. JCDecaux is the largest out of home advertiser in the world reaching 345 million people everyday in 60+ countries. They are able to find ways to use bus shelters, kiosks, news stands, and freestanding structures to advertise for clients in ways that wouldn’t usually be considered.
JCDecaux is able to bring their clients’ concepts to life with high-impact networks of state-of-the-art static and digital displays. Many of their interactive and innovative campaigns have been featured in newspapers, national news, and digital media outlets. They have worked with clients like Coke, Puma, Youtube, Audi, and many more.
This Week in Social: Looking For Gloves In All The Right Places
Tom Hanks’s Twitter feed is growing in bizarreness and popularity. Commonly touted as the nicest man in Hollywood, Hanks is really living up to his reputation.
Dating back to October 2015, Hanks, or Hanx, as he signs off on every single tweet — like my grandmother wishing me happy birthday on Facebook (we know it’s you, Nana!!!) — has revealed a bizarre fascination for taking photos of random lost things he comes across on the street. Thanks to his 11.6MM followers, many of these lost items have been reunited with their owners.
The Twitter community is loving this, with his unedited photos of lost socks reaching 12k likes and 3.5k RTs. At a time when celebrities and politicians can really bring us down with their unfiltered access to share their thoughts, for better or worse, the whimsy and completely bizarre approach Mr. Hanks has taken is single-handedly and slowly restoring our faith in humanity one lost glove at a time.