If you’ve ever been to an auto show you’d know that the Wi-Fi is weak and in short supply. Together with Audi, we used this to our advantage at the New York International Auto Show by poking fun at BMW and proving that the A4 is vastly superior to the 328i.
Employing a team of technicians, we created 10 of the most powerful free networks at the show. One name at a time, we laid out how the A4 beats the BMW. From performance and handling to technology, each network name was a cheeky reminder of how good the new A4 is.
While BMW wasn’t a fan of the idea, the internet was. The story was shared more than 7000 times on Mashable, was featured on Adweek, Adage and SlashGear, and was named Creativity’s ‘pick of the day’. Your move BMW.