New York’s TriBeCa neighborhood is getting a pop-up Cheetos restaurant today. It is already sold out of all its reservations.
A Frito Lay spokesperson said spaces were gone within six hours of last week’s announcement of the opening, adding that there is currently a waiting list of more than 1,000 people should anything become available.
The strong demand “was a surprise to us in a big way,” said Ryan Matiyow, who handles marketing for Cheetos.
The Cheetos restaurant will be led by celebrity chef Anne Burrell and will feature several varieties of the snack in about a dozen dishes. Check out the menu here.
Weren’t one of the lucky few to get a reservation? Not to worry, here is a cookbook free to download.