“That’s according to the cultural anthropologist Grant McCracken, who, at the request of Netflix, conducted ethnographic research about the changing nature of spoilers in society today. Mr. McCracken found that new social norms are emerging that govern the rules for spoiling shows. The changes come as on-demand and binge viewing alter how people watch TV. The motivation for spoiling a show for someone else now is about more than just watching TV, he said. It is about the politics of daily life.”
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