What’s the one defining quality of Twitter? Its 140 character limit. The character count is not arbitrary but was the character limit for SMS messaging when Twitter launched in 2006. Everything happened in SMS with a max character limit of, you guessed it, 140 characters.
Shortly after, the first iPhone and the idea of “Apps” on smartphones emerged.
Fast forward to November 2016 when mobile web traffic surpassed desktop traffic. The need to limit Tweets to 140 characters seems to be long gone.
Twitter announced last week it would double character count for some users to 280.
Reactions on Twitter varied but were not overwhelmingly positive.
The number one requested feature for Twitter: editable tweets.