AAA is best known for helping folks roadside. Their tow trucks are iconic. Yet, there’s a lot more to AAA Membership than most people, especially younger people, know about.
Membership with AAA comes with myriad little life hacks – services and discounts that save you time, save you money, and inspire you to explore and get more out of life.
To bring awareness to these everyday perks, we created a social media campaign that shows just how much people can do with the unexpected benefits of AAA.
The campaign creative relies on playful short-form video content, each explaining a single AAA benefit to drive prospects to an interactive landing page. Here, long form video content tells the story of all the things one couple does in just one day using their AAA Membership.
So check out how AAA can drive adventure beyond the road.