John's Vault

UNWRONG'D

Boost Mobile - Bicycle

As an urban and extreme-sports brand, Boost had seen their subscriptions dive by 25 percent in a year. They needed to relaunch as a value brand without losing their outsider mojo. We decided to be straight up and call hidden fees out for being wrong.

Within two weeks of breaking the campaign, sales were up 38 percent. Adweek spot of the day. Featured on “The World’s Funniest Commercials.” John was creative director and co-writer at agency 180LA.