Saturn - Sleep on It

In a sea of 0 percent financing offers, Saturn needed a way of getting people to take a look.

Part of the campaign that led to the third highest sales year in Saturn’s history. Drove showroom traffic while also supporting Saturn’s new brand position of “People First.” John was writer at agency Goodby, Silverstein & Partners.

© 2017 MUH-TAY-ZIK HOF-FER