KeyMe

Launch

Key Copying Machine

Disruptive? Yes.
Life altering? Maybe.
World changing? Depends on who you ask.
Self serious? Definitely not.

Our social video had to both introduce people to KeyMe kiosks and maintain the fun, sometimes self-deprecating tone seen throughout the rest of the campaign. So we did what any sensible start-up would do- we made a dramatic video about our product.