Usually Upright

A different way to copy keys practically demanded a different way to be promoted on Instagram.

Instead of simply downsizing our out-of-home work and calling it a day, we went with a more interesting approach that, much like the rest of the campaign, made the kiosk the hero.
The very, very big hero.
Almost too big.

© 2017 MUH-TAY-ZIK HOF-FER